It looks like a lot of retailers are starting to go away from paid search advertisements and go with organic search.
Search engine marketing (SEM) budgets may be increasing, but a new survey shows that retailers are also starting to invest heavily in search engine optimization (SEO).
One probable reason is that these retailers want to spend less during the crisis but they still want to see some return of investments. SEO is the perfect avenue for such investment decisions. The costs are not as expensive as paid search, but the effects are there to last for the long-term.
Link: Retailers increasingly using SEO
